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Marketing & Surveys

 

The Marie Claire Group : women's sense  

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The Marie Claire Group's Surveys and Marketing Department aims to enlighten commercial teams on the objective reality of the women's market.


Editorial Identities


. The magazines of the
Marie Claire Groupe
. What Marie Claire women hope for tomorrow
. Cosmo feminity
. To feel at home, first feel good about yourself
. Gardens with a Woman's Touch
. The Creative Trend
. New Time Schedules
. Woman at the age of 40, a key generation

. Famili
prescriptions
. Beauty in the feminine press

Targets

. From the magazine to the store : Beauty buyers
. The new Family
. The easyadopters : with an "easy" attitude

The New Woman

The art to be and to become, the Marie Claire curator of the dailylife"

"The 40 generation Big Bang"

1rst book of trends, "Soft Power 07/08", the new feminine power.
. Being a woman around the world
. What Marie Claire Woman hope for tomorrow
. New eating Behavior

Focus on different sectors

. From the magazine to the store : Beauty buyers
. Maternity and its impact on consumption ?
. New eating Behavior

Effective Advertising

. Infoscore : observatory on ads published in Marie Claire, impact and pleasure
. Advertising jobs for upscale international feminine press



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