ABOUT THE GROUP
OUR PROFESSION
ADVERTISING
MARKETING AND SURVEYS
- Organisation
- Our Surveys
- Subscription to surveys
MAGAZINES IN FRANCE
MAGAZINES WORLDWIDE
WEBSITES

New organisation

Surveys & Marketing Department
of the Marie Claire Group: Women's sense

Responsible for creating added value due to its quantitative et qualitative surveys which aim as much to inform the sales teams as our magazine editors and publishers on the objective realities of the woman's press market.

Due to the recognised quality of its surveys, socio-cultural analyses, benchmarking and media planning, this division is particularly capable of answering the different questions posed by agencies and advertisers.

In the latter part of 2006, the Surveys & Marketing Division was reorganised to enable better strategic co-ordination between the various bodies concerned: International, Strategic Planning, Media, Internet, B to B website, wide-scale editorial and advertising studies.

Director of Surveys-Marketing Department

Sylvie Fandard

Assistant : Dominique Rullaud

I / Spécialisation of two deputy directors, reporting to the Surveys-Marketing Director :

Deputy Director for advertising surveys
Florence Belin - fbelin@gmc.tm.fr - Tel: 01 41 46 89 51

Survey Manager
Carole Boudin

Deputy Director for editorial surveys
Frédérique Lavallée - flavallee@gmc.tm.fr - Tel: 01 41 46 85 92

Senior Survey Manager
Delphine Monart

II / Editorial and Advertising Expertise of Group Supervisors, reporting to the two deputy directors :

Senior group supervisor : Marie France, Famili, Votre Beauté, Internet sites B to C, and the markets of Child care, Beauty (with Laurence Peltier), and middle-aged.

Muriel Mang - mmang@gmc.tm.fr - Tel: 01 41 46 85 98

Senior group supervisor : Marie Claire, Cosmopolitan and the markets of Fashion, Young Adults, beauty (with Muriel Mang) and automobile.
Laurence Peltier - lpeltier@gmc.tm.fr - Tel: 01 41 46 85 78

Group supervisor : Avantages, Cuisine et Vins de France and the makets of Food/nutrition, Environment, NICT and Fair Trade.
Corinne Deïtos - cdeitos@gmc.tm.fr - Tel: 01 41 46 87 08

Group supervisor : International, B to B website (with Marianne Bruneau), and special advertising operations.
Carole Payen - cpayen@gmc.tm.fr - Tel: 01 41 46 87 33

Group supervisor : Marie Claire Maison, Marie Claire Idées, 100 Idées Jardin, the B to B website (with Carole Payen), and the markets of Tourism, Decoration, Créative activities and Entertaining.
Marianne Bruneau - mbruneau@gmc.tm.fr - Tel: 01 41 46 80 15

III / Development of Stratégic Planning and Media Expertise, reporting to the Surveys-Marketing Director :

Planning-Stratégy Manager
Stéphanie Boissonnade - sboissonnade@gmc.tm.fr - Tel: 01 41 46 89 50

Media Expertise Manager
Juliette Trolonge - jtrolonge@gmc.tm.fr - Tel: 01 41 46 80 30

Organization chart

Click to download the organisation of the Surveys & Marketing Department .

Actualité

Click to discover the Scorissimi 2007.