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France
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Get the "creattitude" !
Marie Claire Idées, ever so rich, attractive and resolutely feminine, opens up a multisensorial path each season in terms of textures, colors, flavors and scents.
It passionately personalizes fashion, transforms accessories, reinterprets beauty and offers attraction right up to the kitchen.
It offers exclusive creations, of feminine and plural inspiration, sometimes ethnic, back from faraway adventures.
Marie Claire Idées sublimates the art of customization.
Identity
Date of creation: 1991
Publisher: Marie Claire Album S.A.
Periodicity: quarterly
Publication: March, June, September, December
Single copy price: € 4.60
Number of issues per year: 4
Average number of pages per issue: 177
Format: 23 x 29.7 cm.
Commercial Positionning
The upscale women's magazine for creative consumers
Audience
Source: AEPM 2007
Total readership: 2,783,000 readers
Women's readership: 2,305,000 readers
Profile: Women's base
25/49 yo: 52.5%
AB household: 43.2%
Active: 61%
Source: Ipsos - France Hauts Revenus 2007 (High Income)
464,000 readers including 391,000 female readers.
Circulation
Source: OJD, PV 2007
Print-run: 453,875 copies
Total circulation: 324,425 copies
France Paid Circulation: 264,997 copies
Breakdown of circulation
Copy sales: 80 %
Subscriptions: 20 %
Advertising Pages
Source TNS Media Intelligence 2007
Total advertising pages: 152 pages, excluding inserts
Breakdown of portfolio:
Beauty: 28%
Food/Drink: 11%
Household appliances: 9%
Furnishings Decoration: 7%
One Page 4-color Rate: € 21,600
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CONTACTS
Administrator,
Commercial Director France and International
Véronique DEPERY-SAVARIT
Deputy Commercial Director France and International
Elisabeth BARBIER
Adertising Director
Tel. : 01 41 46 84 42
Space Option
Tel. : 01 41 46 84 35 / Fax : 01 41 46 86 67
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