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France
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Positive reflection on women, age 40
Marie France is the only upscale general women's magazine for women a bit over 35. Enthusiastic and decisive, Marie France embodies today's femininity - free, sophisticated and attractive.
Fashion, beauty, lifestyle, culture, health, connecting with people, Marie France helps women to acquire an active culture, appearance and pleasure-filled moments.
Marie France combines sensitive, in-depth expertise on topics with its high-styled iconographic elegance.
Marie France! Appearances can be misleading.
Identity
Date of creation :
1944,
new, revised edition launched in 1995
Publisher : EDI-SIC
Periodicity : monthly
Single copy price: € 2.30
No. of issues per year: 12
Total average page numbers per issue: 181
Format: 22 x 28.5 cm
Audience
Source: AEPM 2007/08
Total readership: 1,606,000 readers
Women readership: 1,284,000 readers
Profile: Women's base
35-49 yo : 31%
AB household: 36%
Active: 57%
Source: Ipsos Hauts Revenus 2007 (High Income)
238,000 readers
including 207,000 female readers.
Circulation
Source : OJD DSH 2007/08
Total Paid circulation: 197,653 copies
France Paid Circulation: 182,874 copies
Breakdown of circulation:
Subscription: 10%
Single copy sales: 68%
Commercial Positioning
The only upscale general women's magazine for women a bit over 35.
One Page 4-color Rate : €17,000
Advertising Pages
Source: TNS Media Intelligence 2007
Total number of pages of advertising: 539 pages, excluding inserts
Breakdown of portfolio:
Beauty: 44%
Food/Drink: 13%
Fashion: 12%
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CONTACTS
Administrator,
Commercial Director France and International
Véronique DEPERY-SAVARIT
Advertising Director
Tel. : 01 41 46 87 41
Advertising Director
Tel. : 01 41 46 80 91
Deputy Advertising Director
Tel. : 01 41 46 89 20
Advertising Sales Manager
Tel. : 01 41 46 80 51
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