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France
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Avantages . Easy Magazine
The most general feminine's magazine, Avantages federates dreams and all that is accessible. In fashion, cuisine, decoration and beauty, it gives priority to a variety of proposals and satisfies all different desires and taste. Avantages respects women's individuality, helps them to define their priorities and fully express their personality. Through its rich offer of essential topics and constant concern with providing information and hedonism, it boosts the personal creativity of its readers.
Identity
Date of creation :
1988 Publisher : Avantages S.A.S. Periodicity :
mensuelle
Publication : between the 15th and 17th of the previous month Single copy price: € 2.50 No. of issues per year: 12 +2 hs Cuisine. Total average no. of pages per issue: 215 New Format : 21,5 x 27 cm
Commercial Positionning
The most powerful upscale women's magazine
Audience
Source : AEPM 2007/08 Total readership : 1 995 000 readers Women's readership : 1 732 000 readers
Profile : Women's base Age 25/49 : 48% AB households : 42%
Source : Ipsos Hauts Revenus 2007 270 000 readers
Circulation
Source : OJD , DSH 2007/08 Total paid circulation: 462,539 copies France Paid circulation : 447,182 copies Breakdown of circulation : Copy price : 63% Subscriptions : 25%
Advertising Pages
Source TNS Media Intelligence 2007 Total pages of advertising: 764 pages excluding inserts Breakdown of Portfolio: Beauty: 37 % Food/Drink: 18 %
One Page 4-color Rate: € 27,500
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CONTACTS
Administrator,
Commercial Director France and International
Véronique DEPERY-SAVARIT
Deputy Commercial Director
Tel. : 01 41 46 87 09
Advertising Director
Tel. : 01 41 46 87 36
Advertising Sales Executive
Anne Jannot
Tel.: 01 41 46 80 78
Space Option
Tel. : 01 41 46 86 01
Assistant
Isabelle BERNO
Tel. : 01 41 46 88 58 / Fax : 01 41 46 84 75
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