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Licenses
The brand The magazine has earned an excellent image the world over as Marie Claire has become a true name in fashion, in the image of the reader - a young, active, current and refined woman. Since the 1980's, in Japan and today in China, Europe and soon Australia, the Marie Claire Group has develop about 100 Marie Claire product lines for the complete world of women: fashion accessories, handbags and shoes, cosmetics, as well as home and decoration, men, children, and more. Target & Concept In the image of the magazinen the Marie Claire brand reaches out to the young, modern, and active woman (age 20 to 35). She loves : fashion that changes, in simple style, subtly influenced by the current trends. She gives priority to: a high quality item, with a nice finishing touch and a certain savoir-faire. Sue is a consumer: as she is financially independent and enjoys a strong purchasing power. She is a true consumer who updates her wardrobe with every season while also allotting a significant budget to her interior. As a result, the Marie Claire products are resolutely comtemporary and modern, tailored to a highly active, elegant and feminine life, for women who are seeking to be attractive. Marie Claire also stands for items for men ans women as well as for the home, and more. Service A team of professionals offers to all those with Marie Claire licenses consultancy in Marketing and Communication, and prepares exclusive collections for each one. Our office in Paris is composed of a specialized team in the development of licenses. In coordination with representatives abroad, it seeks and selects high quality industrial partners able to meet the brand's requirements. We provide each and every one of our licensees with a personalized service in order to optimize the development of its Marie Claire product lines by assisting in all aspects of communication concerning the brand, offering consultancy in marketing and sales strategy to enable each one to enhance its know-how and obtain the best results. For all products made under the Marie Claire brand, monitoring and state-of-the-art technical assistance is provided as regards their style, proportions, materials and finishes. Contacts Société SIC Directeur des Licences : Fabrice Taupin Chefs de projet : Odile Charbonneau, Stéphanie Ertzbischoff, Tomomi Takagi licences@gmc.tm.fr + 33 (0)1 41 46 85 03 |
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